Course content
1. Marketing Strategy and Planning: Delve into the fundamentals of marketing strategy, exploring market analysis, segmentation, targeting, and positioning. Learn to develop comprehensive marketing plans aligned with organizational goals and consumer needs.
2. Consumer Behavior Analysis: Gain insights into the psychology behind consumer decision-making processes. Explore factors influencing consumer behavior, such as cultural, social, and psychological determinants, and learn to apply these insights to marketing strategies.
3. Brand Management: Understand the principles of brand equity and brand positioning. Explore strategies for building and managing strong brands, including brand identity development, brand communication, and brand extension.
4. Advertising and Integrated Marketing Communications: Dive into the world of advertising, studying various advertising channels and formats. Learn to create effective advertising campaigns and integrate them seamlessly into broader marketing communications strategies.
5. Digital Marketing: Explore the rapidly evolving landscape of digital marketing, covering topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Gain hands-on experience with digital marketing tools and platforms.
6. Market Research and Analytics: Master the art of market research and data analysis. Learn to design and conduct market research studies, analyze consumer data, and interpret research findings to inform strategic decision-making.
7. Creative Advertising Concepts: Cultivate your creative skills in developing impactful advertising concepts. Explore principles of visual communication, copywriting, and creative strategy development to craft compelling advertising campaigns.
8. Public Relations and Event Management: Explore the role of public relations in shaping brand perceptions and managing organizational reputation. Learn to plan and execute successful PR campaigns and events to engage stakeholders and enhance brand visibility.
9. Ethical and Legal Issues in Marketing: Understand the ethical and legal considerations inherent in marketing and advertising practices. Explore topics such as consumer privacy, advertising ethics, and regulatory compliance to ensure ethical and responsible marketing practices.
10. Industry Projects and Case Studies: Apply theoretical knowledge to real-world scenarios through industry projects and case studies. Gain practical insights into marketing and advertising strategies by analyzing real-life examples from diverse industries and sectors.
11. Professional Development and Career Skills: Enhance your professional skills and prepare for career advancement through modules focused on communication skills, leadership development, and career planning. Gain insights into industry trends and emerging technologies shaping the future of marketing and advertising.